Marketing Manager
This is a Permanent, Full Time vacancy that will close in {x} days at {xx:xx} BST.
The Vacancy
Role: Marketing Manager
Hours: 40 hours a week/2 days a week from COT (Central office in Pimlico), 3 from home (nursery visits required).
Salary: £44,500 to £49,000.
Promoting and raising awareness amongst parents and families is vital to helping LEYF run. The role of the Marketing Manager is especially important as you will be working with our nurseries and the Customer Services team to build content to position LEYF as the nursery provider of choice in London. Your role will be vital to helping drive show-around bookings and filling spaces at our nurseries.
At the London Early Years Foundation (LEYF), we put our children, families and communities first. Our social mission is what sets us apart from other organisations as our ambition is to change the world, one child at a time. As a social enterprise, we impact thousands of children’s access to quality education across London and hope to be able to reach many more in the next few years. Sally Clark – Head of Marketing & Comms, “LEYF is an inspirational place to work – there is never a dull moment. Occupancy is pivotal to our business, and there is plenty of scope to come in and make the job your own. You will be part of a close-knit, creative team who are constantly learning and seeking new challenges”
To fully experience the role, you will have a strong marketing and communications background, be pragmatic, a great strategic thinker and work at speed to deadlines.
This role is broad and creative, and you will have the flexibility to deliver multi-channel, innovative campaigns, working with internal stakeholders. You will need to be practical and able to operationally set up and deliver campaigns ensuring a positive impact to the organisation.
This is a great opportunity to help LEYF grow, continue to uphold an excellent reputation within the sector and attract children & families to our settings. The Marketing Manager helps connect families to our nurseries by upholding and promoting our values on various platforms.
About you:
- Proven success in a marketing role running integrated multi-channel marketing campaigns including print and social media (paid and organic).
- Strong skills in digital advertising paid and organic – experience of split testing content to optimise reach and audience engagement..
- Experience of email marketing which engages target audiences.
- Strong writing skills and the ability to flex messages for different audiences.
- Analytical approach to reporting and evaluation.
- Excellent communication skills (both written and verbal).
- Measurement and drive to deliver orientated.
- Able to work in close collaboration with multiple departments.
- Desire to deliver for internal clients as well as external clients.
Main duties and responsibilities:
- Creating and delivering marketing campaigns offline and online.
- Working with designers to develop materials that achieve campaign objectives.
- Keeping relevant website pages up to date
- Developing email marketing capacity
- Supporting events with logistics and brand materials
- Managing marketing expenditure in line with agreed budgets.
- Define KPIs and lead creatively to meet these, delivering reports on campaign performance drawing on analytics
- Working in partnership with key stakeholders; Area Managers, Nursery Managers and other teams in our Central Office
- Supporting partnerships and seeking new opportunities to reach different communities eg. festivals and local events.
- Providing Out of Hours cover on shared rota with other senior Marketing team members to support CEO and EMT (Executive Management Team) in managing any reputational risk issues promptly.
What’s in it for you?
- Lots of training, promotions and a good salary for the sector
- Generous pension at 7% from us (1% from you)
- 70% discount on childcare fees
- Up to 35 days off a year, including 8 bank holidays, 3 days off between Christmas and New Year, and your birthday (pro-rated for part-time hours)
- Sector-leading parental leave
- Many other benefits that take care of you, including access to the Headspace app, shopping discounts, annual conference and money for team celebrations
Interviews will be arranged as and when successful applications are received.
The Company
The Company has experienced unprecedented growth over the past few years. We have a vast number of employees, and provide support to clients from all over the country.
The Benefits
Documents
Alternatively, please sign in with...
Published
Not PublishedClosing
in X days